Germany's E-Plus Group is First Service Provider to Leverage Alcatel-Lucent's New Advertising Selection Server
Alcatel-Lucent (Euronext Paris
and NYSE: ALU) today announced that E-Plus group (a member of the KPN group)
is now using Alcatel-Lucent's newly launched Advertising Selection Server for
its mobile advertising offering through its subsidiary Gettings. The
Advertising Selection Server is a critical new element in Alcatel-Lucent's
suite of digital media and advertising solutions. Providing a new level of
control in the management of mobile advertising campaigns, this new product
features advanced targeting algorithms that makes it easy for mobile service
providers to offer advertisers highly focused and impactful advertising
campaigns.
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